In today’s world of immediate gratification and instant message chats through social media. Email has become a secondary priority for marketers. However, most non-professionals spend more time on emails than social media. Email marketing is a great way to promote your product or service. Automating the process can make it easier and more efficient for any small business. There are many email marketing automation platforms to choose from. So how do you choose the perfect automated email sender? We will go over high level information about automating your email marketing and finish off with a few of the different email marketing software in the industry.
What is Email Marketing Automation?
Email marketing automation is a process of automating sending email messages using email marketing software. This can include the creation and management of email lists, the scheduling of email messages like an autoresponder or welcome email, and sending email messages. Email automation can help to increase the response rate to email messages, improve the delivery rate of email messages, and improve the overall workflow of email marketing.
Why Automate Email Marketing?
There are many reasons to use email automation. Automation can save you time and money. It can also help you to increase your email delivery open rate and click-through rate. Automated email marketing can also help you to better track your email marketing campaigns and analyze your results. Finally, automation aid in sending bulk email messages with dynamic content that ultimately can help you to create more engaging and an effective email campaign.
Sender reputation is one of the most overlooked aspects of email marketing. It’s important to have a good reputation because your email recipients will be more likely to open and read your messages if they know you’re reputable. There are a few things you can do to build a good sender reputation. First, make sure your emails are well-written and easy to read. Second, make sure your emails are sent from a valid email address (not a spam address). Finally, make sure your emails are sent from a reliable source (not a spam bot). By taking these steps, you’ll build a good reputation and ensure your emails are read and opened.
What are the Benefits of an Automated Email Sender?
Email marketing automation can provide many benefits for a small business. Automation can help to improve the efficiency of email campaigns, reduce the time needed to manage email campaigns, and increase the number of email addresses that are contacted. An email message designed to look like personalized emails with dynamic names can be utilized to create an email template that can automatically send a welcome email or marketing email if you have a pre-determined email list. Transactional emails can also run through an automated drip campaign to thank a customer for their purchase, and consistently and proactively notify them of other purchases they may benefit from. Additionally, automation can help to improve the targeting of email campaigns and the delivery of email messages.
How to Automate Email Marketing?
Email marketing is a great way to reach a large audience quickly and easily. There are a number of automated email senders available that can make sending emails easy and efficient. Choose the right one for your business and you’ll be on your way to successful email marketing.
- Choose a Marketing Automation Software (Make sure it’s compatible with your email service provider).
- Choose a Campaign Type.
- Set Up Your Campaign Settings
- Select the Email Lists You Want to Reach
- Configure Your Delivery SettingsTest Your Campaign
What are the Best Email Marketing Automation Platforms?
There are a number of email marketing automation platforms available on the market today. Some of the more popular ones include MailChimp, Constant Contact, and AWeber. Each has its own strengths and weaknesses, so it’s important to choose the one that will best suit your needs.
MailChimp is a popular platform because it’s easy to use and can be customized to fit your brand. It also has a wide range of features, such as email templates and automated email sending.
Strengths of MailChimp:
- Known for its user-friendly interface and its ability to create a beautiful email template.
- One of the most popular email marketing platforms available.
Offers a wide range of features to its users, including templates, automation, and segmentation.
- Very affordable compared to other email marketing platforms.
- Has a great support team that is available 24/7.
Weaknesses of MailChimp:
- Does not have a great mobile app.
- Pricing is high for what you get.
- Customer service is not the best.
- Design can be confusing.
Constant Contact is popular for its drag and drop email builder, which makes it easy to create custom emails. It also has a wide range of features, such as automated email sending and tracking.
Strengths of Constant Contact:
- A powerful email marketing tool that allows you to easily send and track email campaigns.
- The platform is easy to use, allowing you to create and send email campaigns quickly and easily.
- Offers a variety of features that allow you to track and measure the success of your campaigns.
- The platform is reliable, allowing you to send and track your email campaigns without worrying about them being lost or damaged.
- Offers a wide range of features that can help you reach your target audience.
Weaknesses of Constant Contact:
- It is difficult to get in touch with the company.
- The customer service is not very goodIt can be difficult to get a hold of the company.
- It can be difficult to get a response from the company.
- The customer service is not very knowledgeable.
AWeber is known for its powerful automation features and its ability to track and segment mailing data. It’s also popular for its user-friendly interface.
Strengths of AWeber:
- An email marketing platform that makes it easy for businesses of all sizes to send and manage email campaigns.
- Integrates with a variety of CRM systems, so your team can manage all customer data in one place.
- Offers a variety of automation features, so you can focus on your business goals.
- Customer support is available 24/7, so you can always get help when you need it.
Weaknesses of AWeber:
- Email marketing automation tool is not as robust as some of its competitors.
- Customer support is not as robust as some of its competitors.
- Does not offer a wide range of integrations with other platforms.
Automating your email marketing by using an automated email sender can save you time, money and a lot of headaches. While it is not meant to replace individual transactional email messages, it can keep your audience engaged and give you the ability to build a subscriber list. It can also improve your results across the board. Choose an automated email sender platform that fits your needs and your budget.
If you want more in depth knowledge of automated marketing, please check out our post “Marketing Automation to Attract, Engage, and Convert.“